Business Policy & Strategic Management

BUSINESS POLICY & STRATEGIC MANAGEMENT Objective This course in product line indemnity and strategic Management is frame in to help the students to learn the concepts related to Business Policies and Strategic Management so as to understand how a successful Business Policies and Strategies are framed at different levels of Management for organizational success and smooth functioning of an organization in todays dynamic environment. I Introduction to Business Policy & Strategic Management 9% Definition, Concept, Objective and Significance The levels at which strategy operates Characteristic of Strategic Management An Overview Strategic Management Process Concept of Strategic finish Making II Strategy Formulation 20% Understanding Strategic Intent Vision, Mission, Business Definition, Goals and Objectives Concepts of Strategic Stretch, Leverage & Fit Environment Appraisal Concept & environmental Sector PEST Analysis Organizational Appraisal Concepts & Capability Factors Po rters Value Chain Model Framework for developing Strategic reinforcement SWOT Analysis as a Tool for assessing Organizational Capabilities and Environment Opportunities Type of Strategies Corporate direct (Concept of Grand Strategies) , Business Level and Functional Level. Guidelines for Crafting in(predicate) Business Strategies III Strategy Analysis and Choice 22% Corporate Level Strategy Analysis BCG Matrix & GE 9 cell Matrix, Business Level Strategy Analysis Life Cycle Analysis, Porters Five Forces of Industry Analysis Concept of Strategic Decision Making. Subjective Factors in Strategic Choice and Process of Strategic Choice IV Strategy Implementation 18 % Interrelation Between Strategy Formulation and Implementation Aspects of Strategy Implementation An overview of Project, adjectival Implementation, Resource Allocation Structural Implementation An overview of Structural Consideration, Structure for Strategies. Behavioral Implementation An overview of Leadership , Corporate Culture, Corporate Politics and Use of Power, Personal Values and Business Ethics. Functional /Operational Implementation An overview of Functional Strategies. V Strategy Evaluation and prevail 13% An Overview of Strategic Evaluation and Control Strategic Control and Operational Control Techniques for Strategic Evaluation and Control Role of Organizational Systems in Evaluation Mc Kinseys 7s Framework. VI. Cases in Strategic Management 18% Minimum five cases include the above topics to be analyzed and discussed in the class. Cases to be incorporated in Question Paper